Your loyalty assets are unmanaged. We fix that.
We tell you which card to put each dollar on, which points to move, and which seat to book. You do it in your own accounts — we never touch your logins, and we're never paid by airlines or issuers. One flat annual fee, and your points work at 4–5× what they'd fetch on your own.
For a select group of households and business owners running $500,000+ a year through their cards — and the advisors whose clients hold points they never use.
By invitation only.
An estimated 86% of cardholders rarely or never use the points they earn. Idle balances earn no yield and eventually expire — and unlike cash, they lose value far faster than inflation, because programs devalue them on their own schedule, cutting what a balance buys without notice. Managed, the same balance pays twice — the premium trips you'd never have bought, and the flights and nights you were going to pay cash for anyway.
Industry estimates of credit-card rewards underutilization; roughly 71% of Americans hold at least one point-earning card.
What working with us looks like.
Intake
You share your balances, your cards, and where you like to fly. About ten minutes — no logins, no account access.
Forensic audit
Within 24 hours, a bottom-up forensic audit: every balance valued, the value leaking today quantified, a plan to fix it, the ROI, and your fee — all in writing.
Quarterly statements
Each quarter you get a statement — what your points are worth, what they earned, what we protected from a devaluation — plus the plays to run next.
Optimization desk
When there's a move to make, tell us. We come back with the exact play — which points to move, where, and what to deploy — and stay on the line while you execute it in your own account.
A point has no public quote. We make one for yours.
Published valuations are averages, and an average is useless at the position level. What a point is worth to you depends on which programs you hold, where you fly, and how far ahead you book.
So we price every balance against your own travel and refresh it as programs move. That number becomes the reference for everything we advise — which card takes the next dollar, which balance to hold or move, and whether a redemption is worth making now.
What your points are worth
Priced to your travelOne flat fee. Never a percentage.
Your fee is a single annual amount, set to your yearly card spend — priced the way an asset manager's is, but a flat dollar figure, not a cut of what you hold or what you redeem.
- ✓Never a percentage of your spend, and never a cut of anything you redeem.
- ✓Nothing from airlines, hotels, or card issuers. You're our only client, so our only incentive is your upside.
- ✓You'll see your exact fee in your forensic audit — in writing, before you owe anything, next to the value we expect to recover.
- ✓If your price doesn't beat the cash fare, we tell you to pay cash. If it doesn't work in your favor, we'll say so.
Run by someone who has managed real money.
Eytan built 1L Investments — the first CLO credit fund in Israel — from $5 million to $250 million in assets, then sold control to More Investments (Tel Aviv Stock Exchange: MRIN), one of Israel's largest publicly traded asset managers. Before that: investment banking in New York and venture capital; most recently Head of Financial Services for Israel & the Middle East at AWS. The discipline transfers directly — value honestly, manage actively, document every move.
For fifteen years he has flown his own family in the front of the plane on points, using the same playbook members get.
Credit fund he founded and ran
TASE-listed manager (MRIN) that acquired control
Flying his own family on points
See what your portfolio is actually worth.
A short intake, no commitment — and the forensic audit is yours to keep, whether or not you join.
By invitation only. Membership is currently limited.